Top Strategies for Google Maps Marketing That Actually Work in 2025
Let’s face it — showing up on Google Maps isn’t optional anymore. If your business isn’t visible when people search “near me,” you’re leaving serious money on the table. In 2025, Google Maps has become one of the most powerful tools for local visibility, but getting results takes more than just creating a Google Business Profile. I’ve worked with plenty of local businesses, and here’s what’s actually working right now when it comes to Google Maps marketing and local SEO. 1. Don’t Just Set Up Your Profile — Optimize It Most businesses set up their Google Business Profile and then forget about it. Big mistake. Make sure your profile is fully filled out: Choose the right business categories (don’t just go with the default) Write a real business description using keywords naturally — not stuffed Add photos (real ones, not stock) List your services, products, and service areas Keep hours accurate (including holidays) The more complete and active your profile, the more Google trusts i...